E-Commerce Marketing Analyst

  • Job typeJob type: Remote
  • Job DurationMore than 06 months
  • Project LevelExpensive
  • Project deadlineDecember 9, 2021

Project detail

Core Responsibilities

• Strategic Ecommerce Planning and Execution

• Sales Growth, both organically and through new channels

• Implement Content Strategy and Development

• Competitive Trend Analysis

• Cross-Functional Communication and Collaboration

• Positive Leadership and Team Member Development

• Ensures data integrity and accuracy; develop and maintain KPI for campaings.

• Product Life Cycle management; leverage pricing and promotional strategies to align sales plan to Department Goals

• Serve as primary analytics support for eCommerce Operations

• Provide reports and insights to SVP of Sales to make actionable recommendations based on sales, forecasts, conversion, promotions, seasonality, marketing channel performance and other web analytics data

Essential Functions

• Strategically analyzes and applies digital consumer data to initiate ecommerce growth opportunities.

• Implements digital marketing tactics to support ecommerce channel sales and margin goals.

• Track, forecast and translate reports to measure ROI.

• Drive ecommerce channel goals by developing and updating brand strategic plans for websites (Brand priorities, industry trends, and customer insight).

• Establish KPIs and metrics to track and report on performance of processes and transform data into actionable insights and recommendations.

• Develop monthly ecommerce forecast and budget, including traffic, sales, conversion and AOV. Provides weekly reporting and insight into ecommerce performance.

• Partner with leadership in Customer Experience and Sales Operations to drive performance and customer satisfaction throughout the sales cycle.

• Manage ecommerce revenue and P&L objectives by improving conversion rates and increasing the number of online purchases.

• Directs and tracks digital ad buys for .com partners and oversees related agencies for search, SEO, display, affiliate and social to support brand awareness, offline channels and ecommerce.

• Manage and drive improvements to ecommerce P&L, including revenue, margin and expense improvement.

• Manage and communicate cross channel marketing and promotional plans and work closely with Executive Leadership to execute strategies

Professional Development/Team Building

• Foster a positive work environment.

• Develops and manages the Sales Team to be customer-focused, innovative, fast and team-oriented by providing day-to-day leadership and management to grow the business.

Required Qualifications

• BA in business, marketing or related field required; MBA/MFA highly preferred.

• Successful experience in both B2B as well as B2C ecommerce sales

• Minimum 7 years direct and successful eCommerce experience/digital marketing.

• Minimum 7 years of people management experience.

• Proven experience interacting with and selling to key ecommerce stakeholders/buyers.

• Proven experience analyzing and applying online consumer data.

• Success managing a team in a fast paced and ever-changing environment. Must be fluid and capable of pivoting strategy to align with changing business needs.

• Successful track record in a high sales growth mode with a consumer goods brand.

• Must be able to manage multiple priorities, set and achieve challenging goals; work under the pressure of deadline and be adept at managing multiple tasks.

• Hands-On approach to workflow.

• Possess strong presentation, listening, verbal and written communication skills.

• Demonstrated strong ability to lead and participate effectively in cross-functional teams.

• Exceptional verbal and written communication skills, including an ability to communicate effectively at an executive level.

• Ability to build strong and sustainable relationships and the capability to interact within all levels of the organization.

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