Digital Marketing Specialist
Pathways Marketing seeks a Digital Marketing Specialist.
Are you wired to see OPPORTUNITY where others see problems?
Are you inclined to discover PATTERNS where others see chaos?
Are you able to see EXPANSION where others see limitations?
Above all else, are you undeniably and unapologetically COMMITTED TO YOURSELF
and desire to work alongside others with equivalent levels of commitment?
If you repeatedly answered yes, our dynamic team of modern manifestors wants to meet you.
About Pathways Marketing
Pathways Marketing is a US-based global marketing and business strategy firm. Our agency is not limited by proximity or border – we assemble the best talent from around the globe to deliver world-class solutions and results. From our partner-level strategists to our front-line implementers, we are wired to think differently so we can collectively produce differently.
About the Position of Digital Marketing Specialist
We are seeking a talented digital marketer with a burning desire to dig into the hard and rewarding work required to elevate our clients’ online presences and help grow their businesses. Proven experience is attractive, yet not required. Our philosophy is that your natural fit with our unique organization is paramount. Skills can be taught and experience will be accumulated, but innate chemistry can’t be forced or faked.
The responsibilities of a Digital Marketing Specialist within Pathways Marketing include:
Setting up, writing copy for, and maintaining ads for Google and all social media channels using best practices as defined by SEMRush and our agency’s own secret sauce.
Managing several client accounts, including interfacing with each client according to a set cadence, delivering monthly progress reports, and liaising with the rest of our agency.
Monitoring key online marketing metrics to track success of our clients, including the management and presentation of digital dashboards.
Identifying and surfacing potential issues with each client’s contracted managed services. Analyzing digital data to uncover recommendations for improving performance, including testing strategies and content/image optimization.
Collaborating with the broader agency team to create marketing campaigns.
The right candidate will draw on digital marketing knowledge and/or experience to confidently display:
Strong grasp of strategies around paid promotion: Google Ads, Google My Business, and Google My Places.
Deep understanding of organic search prominence elevation (SEO).
Experience executing paid social media campaigns, including Facebook, LinkedIn, Instagram, Pinterest, YouTube, and ongoing upcoming trends (e.g., TikTok).
Familiarity with retargeting ads, list building, and email marketing.
The Digital Marketing Specialist we seek will naturally bring the following to our team:
Excellent verbal and written communication skills.
Spectacular initiative and burning desire to learn, grow, and constantly challenge yourself.
Strong attention to detail and nimble multitasking.
Proven problem-solving skills.
A love of collaboration combined with a willingness to work independently.
With minimal direction, the ability to easily learn and quickly master new competencies.
An inherent drive.
If we’ve described you, we need to hear from you right away: please email your resume and cover letter to [email protected] We can’t wait to meet you.